How NOT to launch a product: Firefox 3

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Recipe goes like this: Rally supporters and build hype via unprecedented viral marketing, but schedule release for 10am local time instead of midnite (it’s a global product, people!), AND make it impossibly unclear as to when exactly on the release date the dload will be available, then for the first couple hours have all the related servers pointing to the dloads not able to withstand the load that your campaign actually more than succeeded in achieving…

Yes, I live by and love FF, yes I know it’s an open source product and I’m free to run back to Microsoft if a massively more well-capitalized product is my first priority, but still I hate to see such successful and noble PR go to some waste.

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